^{CREATIVE STRATEGIST / CREATIVE LEAD / ART DIRECTOR}

Consumer-led strategy.
Art director’s eye.

I go deep on consumers, find what matters, then turn it into strategy and ideas worth making.

CREATIVE STRATEGY
CREATIVE LEADERSHIP
CREATIVE DIRECTION
BRAND STRATEGY

CONSUMER RESEARCH
STRUCTURED THINKING
REMOTE / HYBRID / OFFICE

10+ years in multinational and local-Indonesian agencies.
Samsung · McDonald’s · ABC Heinz · Nestlé · Bogasari · and more.

Agency-built. Brand-curious. Comfortable on either side of the table.

Brands I have worked with:

Piqued your interest? Learn more about my background or get in touch right away.